November 15, 2021 Sara Millis Marketing Terms, 'L' of marketing terms Landing Pages: What are they and how to be more effective with them November 15, 2021 Sara Millis Marketing Terms, 'L' of marketing terms Landing pages are distinct places on a website where visitor information is collected in exchange for resources. It can also serve as a place to encourage the sale of goods or services, ask people to take specific actions, or build brand awareness.