March 9, 2022 Sara Millis Marketing Terms, 'D' of marketing terms Domain Authority: what is it, and how do you increase it? March 9, 2022 Sara Millis Marketing Terms, 'D' of marketing terms Your Domain Authority is a measurement established by Moz to help understand your ranking opportunity on search engines like Google. The scale is counted from 1 to 100. Read more and I’ll show you how to check and increase it.