Above the fold content is a reference to the top part of a website’s page: the element of the site that you see before having to scroll. The terminology comes from a newspaper reference where the most important titles and information would be immediately visible to consumers on sales racks.
Sales pages are standalone assets created for the specific purpose of encouraging sales conversions. The products or services sold on this business asset differ by niche and industry, but the goal is the same for each one. It is to get a visitor to become a customer.
Landing pages are distinct places on a website where visitor information is collected in exchange for resources. It can also serve as a place to encourage the sale of goods or services, ask people to take specific actions, or build brand awareness.
A conversion is the moment at which a person completes the desired action on receiving a marketing message. Examples of a conversion might be; a sign up for an email list, a purchase, or sharing a message on social media, or email.
