How to really refresh your website for success in 2021

How to really refresh your website for success in 2021

Struggling to know how to improve your website in order to outshine the competition this year? Read on, because I’ll show you exactly how to refresh your website for success in 2021!

Refreshing my website is something that I do once a year, unless there is a major change to my business. Why? Because my website is my online sales rep and as such, it has to be fit for purpose in both attracting and serving the right clients with my products and services, and also in helping me build a mailing list of potential contacts.

Read on and let me show you how to refresh your website.

PostMaker.io: The new social app on the block?

PostMaker.io: The new social app on the block?

I’ve been following a new social content creation app online for a while and I think it has scope to help us generate content variations quickly - especially useful for campaigns and automation. In today’s blog post I want to show you the tool I found, PostMaker.io.

How to develop a content plan for your marketing

How to develop a content plan for your marketing

Struggling to work out what to say on your social media posts, or in your email campaigns?

Fret not, because today I’m going to share with you how I put together a content plan for my business and my clients, so that we always know what to post, where to post and when to post for maximum impact on our desired call to action (CTA).

How to develop a marketing plan for your business

How to develop a marketing plan for your business

Everyone tells you that you need to be S*** Hot at marketing if you want to be successful with your business these days and that you need some whizz of a marketing plan up your sleeve to get any traction at all. But no one ever seems to show you what a marketing plan looks like!

Well in today’s blog post I want to help you do just that, so that you can understand how powerful having a plan for your marketing really is!

How I create blog content that builds strong traffic for clients

How I create blog content that builds strong traffic for clients

I thought it would be useful to share with you a typical blog project, so that you can see the process from idea to fruition. I think this is useful information, especially if you are considering employing a freelance content marketer for your business.

Recent case studies

Featured
Can you help me repurpose my insight report? Quick fix 13
Can you help me repurpose my insight report? Quick fix 13

In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.

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Can you get PR backlinks for our business? Quick fix 12
Can you get PR backlinks for our business? Quick fix 12

I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.

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Can you improve our search visibility? Quick Fix No.11
Can you improve our search visibility? Quick Fix No.11

My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.

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